|Loveland's Independent News Source
|Sprouts Deal Knocked-Out
Privately Funded Competitor
|City Council Information Memorandum
September 12, 2014
William D. Cahill, City Manager
Vitamin Cottage (VC) has submitted preliminary materials for
development review for a new location on Eisenhower
Boulevard at the location of the former Ferguson High School
(Gorum and Eisenhower).
If they proceed, their plan is to demolish the old Ferguson High
School building and build a new store. They will have about an
acre at the south portion of the site that is surplus to them. VC’
s preferred developers have the property under contract. The
due diligence period doesn’t end until March or April of next
Vitamin Cottage is looking at a 15,000 square foot store (just
over ½ the size of the proposed Sprouts) and anticipate doing
$4 million in sales in year one and rising to around $7.5 million
by year five. They have gone through a CRT and have
identified some issues with access.
Also, the developer has indicated that they will seek an
incentive from the City. Economic development staff has asked
the developer to work through the CRT and design review
process before they make a formal request.
VC does not view the Sprouts as direct competition, as very
little of the Sprouts produce is organic or natural. VC has a very
strict requirement for its products and is more likely to
negatively impact the Crunchy Grocer.
|Looking West on Highway 34 in Loveland, the former Ferguson High School
campus and the location Natural Grocers' were purchasing is on the left
while the city's highly subsidized Sprouts land acquisition can be seen in
the upper right (before the stop light for 287).
|The parking area of the former Ferguson High School campus along with a
shed (far left) that would have remained following demolition for the
Loveland Youth Gardners along with one acre (far left) for their projects as
negotiated with Natural Grocer had Loveland not "partnered" with Sprouts
thus causing Natural Grocers to pull their privately funded investment for a
new building and store out of Loveland.